A fast site, not just a pretty one.
We measure, clean up and speed things up. Core Web Vitals matter both for Google and for your conversion rate — a slow store loses carts no matter how good it looks.
What we actually do
Audit with real-world data
We measure in the field, not just in the lab. What matters is what your visitors experience, on their connections.
Images
Correct sizing, modern formats, lazy loading. This is usually where most of the weight sits.
Code and plugins
We identify what each page loads and remove what isn't used. Many sites load scripts for features that don't exist.
Caching and server
Correct caching, compression and delivery configuration. A badly configured cache can do more harm than good.
Core Web Vitals
LCP, INP and CLS, handled separately. Each has different causes and is fixed differently.
Before / after report
Comparable numbers, measured the same way. Not conveniently chosen screenshots.
Why speed matters
Two reasons, in the order they affect your money. First: visitors leave. Every extra second of load time cuts your conversion rate, and on mobile the effect is harsher. Second: Google uses Core Web Vitals as a ranking signal. It's not the most important signal, but in close competition it decides.
The three metrics that matter
LCP — how long until the page's main element appears. Usually a large image or a heading. The most common cause: unsized images and render-blocking resources.
INP — how quickly the page responds when someone clicks. The usual cause: too much JavaScript running on the main thread.
CLS — how much the content jumps while loading. The classic cause: images without declared dimensions and banners injected after render.
What a caching plugin doesn't fix
A caching plugin helps, but it doesn't fix the cause. If a page loads forty resources because unused plugins were left behind, the cache just delivers the same weight faster. And on online stores, the cart and checkout can't be cached — exactly the pages where speed matters most for sales.
How we work
We measure first, so we have a reference point. Then we work in order of impact, not of convenience. At the end we measure again, under the same conditions, and show you the difference. If a change brings no real gain, we say so instead of listing it to make the work look bigger.
Periodic speed checks are part of the maintenance plan, so it doesn't degrade again after a few months.
Frequently asked questions
It depends entirely on where it stands now. On unoptimized sites the improvements are usually major. On an already clean site the gains are smaller. That's why we measure first and tell you what's realistically achievable before you pay.
No. The goal is to deliver the same visual result with fewer resources and in a different order. If an element is inherently expensive, we show you the trade-off and you decide.
Not in the long run. Every new plugin, every batch of images uploaded unsized adds weight. That's why periodic checks are part of the maintenance plan.