Technical SEO: the foundation that's missing.
Indexing, structure, structured data, redirects. The part nobody sees and without which the best content stays invisible.
What we check and fix
Indexing
What Google sees, what it doesn't, and what it sees but shouldn't. Thin pages, duplicates, stray parameters.
Structure and architecture
One page per search intent, linked together logically. The most common reason a good site doesn't rank.
Structured data
A single connected graph, not five blocks contradicting each other. Products, articles, FAQs, company details.
Redirects
The complete map for migrations and restructures. This is where traffic built over years is most often lost.
Core Web Vitals
A ranking signal and, more importantly, a direct conversion factor.
Sitemap and robots
Only the pages worth indexing, with no maintenance pages or empty archives wandering inside.
What technical SEO is and isn't
Technical SEO isn't about using keywords often. It's about making sure search engines can reach your content, understand it and display it correctly. It's the foundation. Content and links build on top of it — but if the foundation is crooked, the rest doesn't matter.
The problems we find most often
A single one-pager trying to cover everything. Google ranks pages, not sites. One page can't be the best result for ten different searches. The solution is structure, not more words on the same page.
Pages indexed that shouldn't be. “Coming soon” pages, empty archives left over from an old theme, internal search results. They eat crawl budget and sometimes rank instead of the right page.
Contradictory structured data. Three plugins each declaring a different company entity, with a different phone number. Google has to guess, and sometimes guesses wrong.
Migrations done without a redirect map. The most expensive mistake on the list, because you lose years of accumulated authority in a single night.
What an audit looks like
You get a document with what's wrong, why it matters and in what order it's worth fixing — split into “fix now”, “fix this month” and “leave for later”. Not a list of 200 automatically generated warnings, 180 of which are irrelevant.
If you want, we implement it. If you have a technical team, we hand them the document and answer their questions.
Technical SEO doesn't replace content
Worth saying plainly, because it's often sold as a complete solution. Technical SEO removes the obstacles. If you don't have content worth ranking, fixing the technical side alone won't bring traffic. We'll tell you that beforehand, not afterwards.
If you change platform or restructure your URLs, the redirect map becomes part of the migration process — that's where traffic built over years is most often lost.
Frequently asked questions
Indexing fixes can show within weeks. Ranking gains depend on competition and content and are measured in months. Anyone promising you the top spot in two weeks is selling you something else.
We do the structure and the recommendations — which pages are missing, for which search intents, how they link together. The actual writing we can do, or your team can take it on.
No, and nobody can. We guarantee the technical obstacles go away and that every recommendation comes with a justification you can verify.